Save Mart Launches Fuel Rewards Program

Regional independent Save Mart Supermarkets and S-Mart Foods this May 9 will enable customers who shop at any of its greater Sacramento-Modesto- Stockton area stores to use their new Save Mart or S-Mart Foods Reward Cards to earn discounts on fuel redeemable at participating Shell stations.

The Save Mart and S-Mart Foods Rewards programs are free programs where consumers will earn Fuel Rewards simply by making qualified purchases at store locations. The Save Mart and S-Mart Foods Rewards programs are part of the Fuel Rewards Network™, allowing Save Mart and S-Mart Foods customers to redeem Fuel Rewards at more than 100 participating area Shell stations.

"We understand how important it is for our customers to stretch their dollars," said Frank Capps, chief sales officer, Save Mart. "Adding value and savings is an important part of Save Mart Supermarkets and S-Mart Foods commitment to providing our customers the best possible shopping experience through the Fuel Rewards Network."

For every $50 in qualified purchases at Save Mart or S-Mart Foods using the new Save Mart or S-Mart Foods rewards cards, a 5 cents per gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons of fuel per purchase. Additionally, Fuel Rewards are cumulative – the more shoppers spend, the more they earn. For example, if a customer spends $100, they will earn a 10-cents per gallon discount, if they spend $150, they earn a 15-cents per gallon discount. Shoppers also don't have to spend $50 in one transaction. Purchases are automatically tracked and each time the $50 threshold is met, another 5 cents per gallon discount on fuel is earned.

"We are redeeming Fuel Rewards at all of the participating Shell stations in Central California," said Dan Little, fuels marketing manager, Shell North America. "With conveniently located participating Shell stations throughout the area, it has never been easier for customers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power."

Customers can earn additional Fuel Rewards at 700 online merchant sites using Fuel Rewards Network (FRN) Online Shopping. Earn 5 cents, 10 cents, 50 cents or more per gallon for every $50 spent online. "Save Mart Supermarkets and S-Mart Foods have been a great business partners for us," said Brandon Logsdon, EVP and GM, Excentus. "We are confident that bringing these businesses together with Shell will be a success."

The Fuel Rewards Network is operated by Excentus Corporation, a retail marketing coalition specializing in fuel based reward programs. More information is available at www.fuelrewards.com.

Customers may redeem their Fuel Rewards at participating Shell stations by inserting their new Save Mart or S-Mart Foods Rewards Cards at the pump, which will initiate the fuel savings. Fuel Rewards expire on the last day of the month immediately following the month they were earned.

Modesto, Calif.-based Save Mart Supermarkets, a California corporation, owns and operates more than 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners.