Sara Lee Teaching Moms the Real Deal about Whole Wheat Bread
DOWNERS GROVE, Ill. -- In the spirit of National Nutrition Month, Sara Lee is continuing its efforts to increase Americans' consumption of whole grain by partnering with recent Screen Actors Guild Award winner and mother Chandra Wilson, who plays one of television's most famous prime-time surgeons.
"The bread aisle can be a very confusing place and moms need help deciphering labels," said Wilson. "I recently learned that enriched wheat breads are labeled wheat but are actually made with little whole wheat flour. I, too, had fed my family a wheat bread assuming it was 100 percent whole wheat. Now that I know all wheat breads aren't the same nutritionally, I want to help other mothers learn the differences between wheat breads, and get their families eating 100 percent whole wheat."
On the heels of Sara Lee's recent launch of Soft & Smooth 100 Percent Whole Wheat Bread, the partnership aims to help consumers navigate the bread aisle and introduce them to products with a strong nutritional profile.
"The bread aisle can be a very confusing place and moms need help deciphering labels," said Wilson. "I recently learned that enriched wheat breads are labeled wheat but are actually made with little whole wheat flour. I, too, had fed my family a wheat bread assuming it was 100 percent whole wheat. Now that I know all wheat breads aren't the same nutritionally, I want to help other mothers learn the differences between wheat breads, and get their families eating 100 percent whole wheat."
On the heels of Sara Lee's recent launch of Soft & Smooth 100 Percent Whole Wheat Bread, the partnership aims to help consumers navigate the bread aisle and introduce them to products with a strong nutritional profile.