Sara Lee Pound Cake Portfolio

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Sara Lee Pound Cake Portfolio

In response to consumer feedback, Sara Lee Desserts, a division of Downers Grove, Ill.-based Hillshire Brands Co., has refreshed its frozen pound cake portfolio. The Lemon Pound Cake, the brand’s first new frozen pound cake variety in more than a decade, is made with real lemon juice, while the now moister Butter Pound Cake is available in regular (10.75-ounce) and family (16-ounce) sizes. Rounding out the selection are the newly named Light & Dreamy Pound Cake, which contains 80 calories per serving, as well as 100 percent less cholesterol and 55 percent less fat than the Butter Pound Cake, and recently introduced single-serve Pound Cake Slices in Original and Double Chocolate flavors, which are portioned and individually packaged to ensure freshness and flavor. SRPs are $3.99 for regular-size pound cakes and the slices, and $5.39 for a family-size package.