Sara Lee Corporation Promotes Noll to Senior VP

CHICAGO - Sara Lee Corporation announced on Wednesday that its board of directors has elected Richard A. Noll to senior VP of the corporation, effective immediately.

Noll, 45, was appointed COO of St. Louis-based Sara Lee Bakery Group in July 2002, and oversees management of the group's worldwide operations, including fresh, refrigerated and frozen baked goods. He will succeed Barry H. Beracha as CEO of that line of business upon Beracha's retirement from operating management, effective June 28, 2003. Until then, Beracha and Noll will continue to work together on Sara Lee Bakery Group's growth opportunities and strategic business initiatives.

Noll joined Sara Lee in 1992 as CEO of the U.S. sock business, adding international responsibilities in 1998. Noll assumed additional responsibility for Sara Lee Direct in 1999, at which time he was appointed a corporate VP. In 2001, Noll expanded his responsibilities once again, serving as CEO of the Sara Lee Legwear, Direct and Mexico Group, which included Sara Lee's hosiery, sock and direct retail businesses along with the company's Mexican apparel operations.
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