Sainsbury's Deploys Double-Sided Receipt Printers

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Sainsbury's Deploys Double-Sided Receipt Printers

LONDON, United Kingdom -- Following a successful trial of 25 double-sided receipt printers in its Maidenhead store, Sainsbury's here said it plans to install the machines in all its new supermarkets.

The printer, manufactured by retail technology solutions provider NCR, uses paper with a double-sided coating that reacts to the heat of the print heads to create an image, and prints simultaneously on both sides of the receipt. The paper is produced from sustainable managed sources, originating from wood plantations or regulated forest, arboreal debris, and recycled saw mill waste.

"This is a great example of how we're taking the initiative in making a really positive difference to the environment," said Sarah Trowbridge, Sainsbury's head of customer services. "The smaller bills unfortunately don't equate to cheaper bills, but they have been really well received by our customers who, like us, are passionate about working towards a greener future."

By printing on both sides, Sainsbury's said it will reduce its receipt paper output by half, and expects to save around 295 million feet of receipt paper each year. The new receipt printers were also developed to print faster to help speed customers through the checkout.