Safeway Promotes Minasi to President, Marketing

PLEASANTON, Calif. -- Safeway Inc. yesterday promoted Michael R. Minasi to president, marketing, reporting to Steven A. Burd, chairman, president, and c.e.o.

Minasi is now one of four presidents of marketing functions at Safeway. The others are: Frank A. Calfas (marketing operations), Des Hague (perishables), and David Lee (non-perishables).

Minasi had been serving as s.v.p., marketing, overseeing advertising, brand management, and marketing strategies for the chain, and had also recently assumed responsibility for the company's private-label marketing and online shopping functions.

"Over the past 11 years, Mike's role and responsibilities have increased considerably," said Burd. "He has been a consistent contributor to Safeway's success."

Minasi joined Safeway in 1996. Prior to that he held numerous positions with Toys "R" Us, Inc., including director of international advertising and marketing. In that capacity he was responsible for advertising and brand development for all markets outside the U.S.

Safeway operates 1,740 stores in the United States and Canada. It had sales of $40.2 billion in 2006.
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