Safeway Names New SVP Corporate Brands

PLEASANTON, Calif. -- Safeway Inc. yesterday appointed James D. White, 44, as s.v.p., corporate brands. He will oversee the company's entire corporate brands organization including its marketing, manufacturing, finance, and outside sales functions.

White comes to Safeway from the Gillette Company where he spent three years as s.v.p. for business development, North America. Prior to his time with Gillette, White spent 15 years at Nestle Purina Petcare, where he played a role in developing the company's private label brands across the food, mass, and specialty channels. Earlier in his career, he was an executive at Coca-Cola Foods in various marketing and sales development positions in the mid-1980s.

"James brings a strong set of marketing and product development credentials that will give us greater opportunity to grow our already strong private label program," said Brian Cornell, Safeway's e.v.p., c.m.o. "His reputation as a leader and an innovator across some blue chip consumer packaged goods companies speaks to the value he will bring to an important part of Safeway's core business."

White will join Safeway shortly after the completion of Gillette's planned merger with Proctor and Gamble.
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