Safeway Launches Campaign to Support People with Disabilities

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Safeway Launches Campaign to Support People with Disabilities

Safeway, Inc. yesterday launched a month-long fundraising and awareness campaign to support Easter Seals and Special Olympics.

The campaign is designed to fund regional rehabilitation services and autism programs, job training grants, and athletes participating in Special Olympics games. For the second year running, Safeway is honoring its nearly 10,000 special needs employees and urging other businesses to provide job opportunities for this important part of the workforce.

“Safeway is a longtime supporter of organizations that provide opportunities and hope to people with physical and intellectual disabilities,” said Safeway EVP and Safeway Foundation Chair, Larree Renda. “It is an important part of our culture and our community outreach. The work of Easter Seals and Special Olympics transforms the lives of their clients, many of whom are our valued employees and customers.”

Each year Safeway dedicates April and August to helping people with disabilities by raising funds at its more than 1,700 Safeway, Vons, Pavilions, Dominick’s, Carrs, Randalls, Tom Thumb and Genuardi’s stores in the United States and Canada. To date, Safeway has raised and donated more than $110 million to support organizations helping people with disabilities. In addition to Easter Seals and Special Olympics, these organizations include the Muscular Dystrophy Association and Augie’s Quest.

“Special Olympics has been creating unity in communities throughout the country, helping build acceptance and inclusion through sports in the lives of people with intellectual disabilities,” said Special Olympics chairman Tim Shriver. “This partnership shows how local businesses and communities can come together to create a place where each person, regardless of ability or disability, is accepted and welcomed, and where every individual contributes to the strength and vibrancy of the whole.”

Pleasanton, Calif.-based Safeway operates 1,739 stores in the United States and western Canada and had annual sales of $44.1 billion in 2008.