Russian Grocer DIXY to Enhance Store and Loyalty Operations

DIXY, which operates more than 950 stores across the country and plans to expand to more than 1,000 stores by the end of 2011, is working with Plano, Texas-based Retalix on the project, which it expects to have deployed chain-wide throughout 2011 and 2012.

“We’re executing an aggressive growth strategy, and wanted a technology partner with robust and flexible software applications and services that could help us drive efficiency across our store operations and enhance customer service across all of our locations and formats,” said Alexey V. Victorov, CIO of DIXY. “Retalix and its store and loyalty solutions proved the best fit. We selected Retalix’s proven point-of-sale technology—which is fully integrated with one of the most advanced loyalty and promotions solutions available—and we expect the combined solution to be used to differentiate our brand, increase customer retention and spend, and help us achieve our growth plan in Russia.”

Retalix POS is an open-architecture, multi-channel solution designed to increase a retailer’s efficiency and effectiveness at all customer touch points, and thereby assist the retailer to differentiate, innovate and drive a superior customer experience. The application contains advanced Store and POS functionality and supports customer loyalty, self-checkout, fuel management, QSR and a wide variety of electronic payment services.

Retalix Loyalty is a targeted promotions and consumer interaction solution that helps drive long-term customer loyalty and retention. The system also drives cross-sales and up-sales by targeting a retailer’s promotional spend on their most valuable customers. The system also delivers promotional offers, tracks performance and personalizes communications. Because it’s centrally operated, Retalix Loyalty ensures seamless consistency of the customer experience across multiple stores and channels.

DIXY Group is one of Russia’s leading retailers of foods and everyday products. It operates 953 stores, including 677 DIXY neighborhood stores, 232 stores under the Kvartal, Deshevo and Semeynaya Kopilka brands, 20 Victoria supermarkets, 15 MEGAMART (compact hypermarket) stores, eight MINIMART (supermarket) stores and one CASH (cash and carry) store. The company operates in three Federal Districts of Russia: Central, Northwest, Urals, and in Kaliningrad region.