Roundy’s Taps Valassis for In-store Marketing, Media

Milwaukee, Wis.-based Roundy’s has partnered with Valassis to develop and execute in-store marketing and media programs, scheduled to launch in July 2013.

“We are pleased with the innovation and creativity Valassis brings,” said Joe Wood, VP of Marketing for Roundy's. “We look forward to leveraging their cutting-edge in-store marketing techniques to enhance our value proposition and in-store shopping experience.”

The new partnership aims to enable Roundy’s to create a consistent look for its marketing and media programs, aligning with the company’s overall marketing objectives and maximizing efficiencies across Roundy’s network of stores.

“Roundy’s joins an increasingly powerful network of retail partners who are looking to innovate and redefine the in-store marketplace in order to provide consumers a more relevant and engaging shopping experience,” said Michael Kowalczyk, Valassis VP, In-Store & Digital Retail Development.

Roundy’s operates 160 grocery stores and 98 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.