Roundy’s, Shell Bring fuelperks! to Rainbow Shoppers

Roundy’s Supermarkets Inc. is teaming up with Shell North America to offer the fuelperks! rewards program to Rainbow store shoppers in Minneapolis and St. Paul. For every $50 spent on qualified grocery purchases using the Roundy’s Rewards Card, consumers will earn a five-cent discount on gasoline that is redeemable at any participating Shell station.

“Shell is helping fill customers” tanks for less in participating markets in Minneapolis and St. Paul,” said Dan Little, fuels marketing manager at Houston-based Shell North America. “With participating Shell stations conveniently located throughout Minneapolis and St. Paul, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline Shell V-Power.”

The discount can be used on a single fill-up, up to 20 gallons. The rewards are also stackable, meaning that the more customers spend, the more they earn. A purchase of $100 will result in a 10-cent discount, and so on. Qualifying purchases are tracked on customers’ receipt tapes, and the rewards are automatically added each time they meet the $50 threshold.

“We recognize that today’s consumers are continually looking for increased value, and the fuelperks! program provides an easy way to get more value on everyday purchases such as groceries and fuel,” said Ron Cooper, group VP of sales and marketing for Milwaukee-based Roundy’s, which operates 159 grocery stores and 99 pharmacies in three states under the Pick ‘n Save, Rainbow, Copps, Metro Market and Mariano’s Fresh Market banners.

Dallas-based Excentus Corp. is the provider of the fuelperks!  program.


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