Roundy’s Renews Signage Contract with Grandville

Milwaukee-based Roundy’s Supermarkets Inc. has renewed its contract with Grandville Printing Co. to digitally print in-store shelf tags, price signs and posters every week.

Roundy’s utilizes GPC’s Nexgen program in which shelf-edge tags and price signs are delivered bursted and boxed in plan-o-gram order by aisle for each individual store.

Roundy’s started working with GPC in April 2010 by piloting the Nexgen program in four of its stores. “Roundy’s continues to expand the use of our program and we look forward to meeting their needs in the future," said Chris Nunez, GPC’s director of digital printing.

Roundy’s tags are now centrally printed using HP Indigo digital presses, cut and packaged in plan-o-gram order, boxed and delivered every week for delivery to the stores. In addition to the hours of weekly labor savings, Roundy's pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.

Founded in Milwaukee in 1872, Roundy’s operates 161 retail grocery stores and 98 pharmacies under the Pick 'n Save, Copps, Rainbow, Metro Market and Mariano's banners in Wisconsin, Minnesota and Illinois.