Roundy’s Pioneers Health Coverage

Roundy’s Supermarkets Inc. is the first large Wisconsin employer to offer its employees health insurance through Anthem Blue Cross and Blue Shield’s Blue Priority, a new product built around the Aurora Accountable Care Network.

Through Blue Priority, Anthem and Aurora Health Care will exchange clinical health data, co-manage patient cases and establish quality benchmarks to enhance health outcomes for Roundy’s employees and their family members, starting Jan. 1.

“Blue Priority is an important part of our ongoing work to invest in the doctor-patient relationship and improve the quality and affordability of health care in Wisconsin,” said Larry Schreiber, president of Anthem Blue Cross and Blue Shield. “By collaborating with Aurora, we have created a product that provides outstanding care and value for employers in a way that neither Anthem nor Aurora could have done on our own.”

Roundy’s has 8,000 employees and family members who live in Aurora’s Wisconsin service area. Blue Priority will provide these individuals with access to personalized, coordinated care through Aurora’s more than 1,500 physicians, 172 clinics and 15 hospitals in eastern Wisconsin.

Roundy’s employees will have on-site and telephone access to Aurora’s nurse case managers who can schedule primary care and specialty physician appointments, coordinate care for high-risk and chronic disease patients, develop self-management plans for patients with chronic or complex conditions, and coach employees on wellness targets. This additional support is enhanced by Aurora’s systemwide electronic medical records and real-time claims analysis.

As an accountable care organization model, Blue Priority and the Aurora Accountable Care Network combine to eliminate inefficiencies in health care delivery and produce real cost savings for Wisconsin employers.

Milwaukee-based Roundy’s operates 160 retail grocery stores and 98 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s banners in Wisconsin, Minnesota and Illinois.

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