Roundy’s Launches Weekly Shelf Tag Program

Milwaukee-based Roundy’s Supermarkets Inc. has signed a contract with Grandville Printing Co. to digitally print in-store shelf tags and price signs every week.

Roundy’s has fully deployed the GPC Nexgen program where shelf-edge tags and price signs are delivered, bursted and boxed in plan-o-gram order by aisle for each individual store. “GPC’s ability to deliver pre-burst and sorted tags has increased the efficiency of store-level pricing execution, which allows us to place more focus on serving our customers,” said Jason Benish, VP of pricing and strategic initiatives.

Roundy’s started working with GPC in April 2010 by piloting the Nexgen program in four of its stores. During that time, Roundy’s partnered with GPC’s creative and technology team to take full advantage of the Nexgen “just-in-time” four-color variable data print engine capability. Roundy’s tags are now centrally printed using HP Indigo digital presses, cut and packaged in plan-o-gram order, boxed and delivered every week for delivery to the stores. Roundy’s pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.

“I am pleased that Roundy’s has fully embraced the concept of tag bursting and we are excited that they have taken the Nexgen program from their initial four store test to full chain deployment,” said Craig Swayze, GPC sales executive.

Grandville, Mich.-based GPC is a leading Midwest service provider that provides commercial and retail print marketing solutions for corporate clients.

Roundy’s operates 155 retail grocery stores and 92 pharmacies under the Pick ‘n Save, Copps, Rainbow, Metro Market and Mariano's Fresh Market banners in Wisconsin, Minnesota and Illinois.