Rite Aid to Launch Expanded Photo Services

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Rite Aid to Launch Expanded Photo Services

Rite Aid Corp. and Fujifilm U.S.A. have teamed up to offer the drug chain's shoppers a range of photography solutions, including online and in-store photofinishing services, and consumer photo products.

Starting this summer, Rite Aid Photo centers will operate using Fujifilm GetPix kiosk instant print solutions and Fujifilm Frontier Dry Lab solutions. Fujifilm will also be the exclusive supplier to Rite Aid for color film, including a selection of one time use cameras, Fujicolor Crystal Archive paper, and chemical supplies.

"Our agreement sets the stage for creating a best-in-class photo solution for our more than 5,000 Rite Aid stores nationwide," said John Pollock, Rite Aid v.p. category management. "Fujifilm will be our partner and the end-to-end solution provider as we re-launch our photo products business."

Fujifilm will also provide send-out photofinishing services by Fujicolor Processing, including prints, photo books, greeting cards, enlargements, and a wide range of new heirloom-quality photo gift products, such as blankets, ties, and other items.

Rite Aid customers will also have access to a Web site which will allow them delivery of their purchases to any Rite Aid store, including the ability to have photos picked up by someone else in another part of the country at their local Rite Aid.

At the store, shoppers will be able to use a kiosk display similar in design to the Web experience, but with the convenience of having their prints made in minutes, on the same day or in a few days in most stores, depending on the customer's choice.

Rite Aid operates more than 5,000 stores in 31 states and the District of Columbia with fiscal 2008 annual sales of more than $24.3 billion.