Rite Aid and Billy Blanks Tag-team for Improved Heart Health

CAMP HILL, Pa. -- To commemorate National Heart Month, drug chain Rite Aid Corp. and fitness guru Billy Blanks have teamed up with the American Heart Association's Go Red For Women movement, to develop consumer promotions and information around the theme of heart health.

"Rite Aid pharmacists and associates are committed to providing the everyday products and services to help valued customers lead healthier lives," said John Learish, Rite Aid's senior e.v.p. of marketing. "Couple our Heart Guide with the Billy Blanks Amped Moves workout, and customers will be on their way to battling heart disease."

Rite Aid is giving away information kits, called the Rite Aid Heart Guide that provides information on detection and prevention of heart disease, advice on heart risks, the signs of a heart attack, and helpful products to aide heart health. It also includes a set of Amped Moves developed by Tae Bo creator Billy Blanks specifically for Rite Aid customers.

Shoppers who purchase $30 worth of select items will receive a Billy Blanks cookbook with heart smart recipes.

In addition, Rite Aid shoppers can purchase a "Red Dress" for $1 at any location nationwide, with proceeds benefitting the Go Red for Women movement of the American Heart Association.

Rite Aid has more than 5,000 stores in 31 states and the District of Columbia.

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