More than 25 Twin Cities-area Target locations have been overhauled to provide additional convenience for shoppers. The redesigned stores now have an open-market grocery layout with a wider assortment of fresh produce, fresh meat and baked goods, as well as reimagined beauty, home, shoe and electronics sections.
According to the Minneapolis-based retailer, the renovated locations carry “a curated assortment of product,” featuring 90 percent of the categories in a SuperTarget, interactive displays and wider aisles to simplify the shopping experience.
“Target developed these concepts in response to guest feedback,” noted Annette Miller, the company’s SVP, merchandising. “This is one of the many ways we’re evolving our store design to deliver one-stop shopping and convenience for our guests.”
Beyond the expanded fresh food selection in the revamped stores, the beauty department now boasts softer lighting and curved fixtures, along with interactive screens to help customers choose the right beauty products for them; the home department has wider aisles and lower product fixtures that are easier to navigate around and see into; the shoe department offers better product visibility and improved shopper comfort through the addition of more seating and mirrors; and the electronics department features video games displayed on an innovative tether system, enabling customers to browse and try games.
This year, Target, which operates 1,743 stores in 49 states, will roll out about 350 new and remodeled locations across the United States.