Retailers and Suppliers Address Latino Consumers

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Retailers and Suppliers Address Latino Consumers

The 2010 Hispanic Retail 360 Summit promises to be chockfull of retailer case studies and insights when the CPG industry convenes in Scottsdale, Ariz., this August for what has become the retail industry’s premier event on selling and marketing to Latino consumers.

The conference will kick off on Sunday, Aug. 8, with a store tour of local Phoenix-Scottsdale-area retailers that serve Latino consumers. The first general session will take place Sunday afternoon at the Hyatt Regency Scottsdale at Gainey Ranch, featuring a panel of retailers, including Irene Sabaja, senior director of multicultural marketing for 7-Eleven Corp., discussing how best to serve blue-collar and budget-conscious Hispanic shoppers.

On Monday, Aug. 9, CNN correspondent Soledad O’Brien will deliver the keynote speech. O’Brien, who was host of CNN’s “In America” documentary series, including “Latinos in America,” will be followed by a special presentation from presenting sponsor Coca-Cola on “Connecting Latino Capabilities with Latino Marketing Strategies.” Coca-Cola will be followed by a joint presentation by noted Hispanic studies professor Dr. Felipe Korzenny of Florida State University and multicultural research pioneer Cesar Melgoza, founder of Geoscape, on “Why In-Culture Marketing Is Critical to the Long-Term Success of Any American Enterprise.”

The Hispanic Retail 360 Summit, now in its sixth year, is a high-level conference and tabletop exhibition including an informative conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Latino marketing. The conference provides retailers and suppliers with a complete 360-degree look at the Hispanic shopper, using data from The Nielsen Company, retailer case studies, and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Latino consumers.

As in past years, retailers will share their success stories in branding, marketing and selling to Latino shoppers. Retailer panel topics will include “How Soccer is Influencing America Mainstream,” featuring Kum & Go CEO Kyle Krause and Jewel/Osco multicultural business development manager Tracy Galindo, and “Targeting Hispanic Shoppers in the New World of the Internet.”

Also on the agenda is an impressive lineup of speakers from consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies.

Last year’s summit, held in Las Vegas, attracted approximately 360 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants.

Attendees included representatives from such major retailers as 7-Eleven, Ace Hardware, Albertsons, Aldi, Best Buy, BJ’s Wholesale Club, Food Lion, HEB, Hy-Vee, Jewel-Osco, Kohl’s, Kroger, Mi Pueblo Foods, Papa John’s, Save-A-Lot, Stripes, Thorntons, TJ Maxx, Walmart and Winn-Dixie Stores.

Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News. For the sixth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Wrigley, Geoscape, Trimex, Western Union, Power Direct and Televisa.

To learn more about the many levels of available sponsorship opportunities, contact Michael Hatherill at 646-654-7501 or [email protected].