Reinventing the Pencil

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Reinventing the Pencil

08/16/2010

The Sharpie Liquid Pencil from Atlanta-based Newell Rubbermaid updates the ubiquitous pencil through innovative liquid graphite technology that allows the item to writes as smoothly as a pen but erase like a pencil, thus eliminating the annoyance of broken or dulling pencil leads. Featuring a line width comparable to a No. 2 traditional or mechanical pencil, the Liquid Pencil, which hits stores next month, never needs to be sharpened and won’t smudge or smear. The unique pressurized liquid graphite was especially designed to write on paper and is erasable for up to three days, after which it becomes more permanent. A single pack retails for a suggested $1.99 for a single pack, while a double pack goes for a suggested $3.99, each with eraser refills. To learn more, visit www.sharpie.com.