Refresher Course

Gila Brew Co. LLC has relaunched its premium malt beverage, CJ Crunk Juce, which first rolled out last year. The new version of Crunk has revamped packaging that makes it stand out from the crowd, including a prominent “We I.D.” message to encourage responsible drinking, as well as three fresh fruity flavors: watermelon, grape and fruit punch. Also new is the slogan “TASTE, Come and Get Some.” Roswell, Ga.-based Crunk is supporting the relaunch with custom-designed POS materials such as cooler decals, posters, banners and various display materials; local sampling and promotional events; and an extensive social media campaign. Available in both 6 percent and 12 percent alcohol by volume to meet local state requirements, Crunk Juce retails for a suggested price range of $1.99 to$2.99 per 24-ounce aluminum can. For more information, visit www.crunkjuce.com.