Redmond to Keynote FirstSource Retail Seafood Event

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Redmond to Keynote FirstSource Retail Seafood Event


Peter Redmond, VP of Global Market Development for the Global Aquaculture Alliance, will serve as the keynote speaker at the FirstSource: Retail Seafood event on deck for Feb. 22-24, 2011 at the Tuscany Suites & Casino in Las Vegas.

Redmond, Wal-Mart’s former VP/DMM for deli and seafood, will address the increasingly important role of sustainability in the sourcing and marketing of seafood products at the FirstSource: Retail Seafood event -- an exclusive gathering of major U.S. retail seafood buyers, and the suppliers who do business with them.

In addition to addressing the 90 senior-level attendees during the event’s luncheon on Wed., Feb. 23, Redmond will be available both days to meet individually with interested supply and retail executives looking for guidance and insight in the complex and rapidly changing sustainability arena.

“FirstSource: Retail Seafood is a new way to introduce products to buyers that is cost- and time-efficient, unlike the hit-or-miss contacts at large trade shows, or making individual sales calls to 25 qualified buyers' individual headquarters,” said Brian Perkins, one of the event’s organizers. “Peter’s expertise and insights are indicative of the high level of information exchange participants can expect during the event’s two and one-half days.”

Redmond formerly served at Wal-Mart Stores for 17 years in a variety of critical roles and capacities: store operations, international assignments and a senior buyer and for seven years, prior to serving as VP/GMM for deli and seafood, where he was responsible for developing the world largest retailer’s sustainable seafood strategy.

In 2008, Redmond departed Wal-Mart and formed Epiphany Group LLC,  a deli and seafood industry consultancy devoted to environmental and business solutions. Through Epiphany, Redmond has worked with some of the largest retailers in the world, both nationally and internationally, along with a plethora of manufacturers and NGOs.

In May of 2008, Redmond joined the Global Aquaculture Alliance (GAA) -- an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture -- as VP of global market development.

Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.

For information about FirstSource: Retail Seafood, visit