The Real McCoy Rum

In a further move to support its presence in the rum category, The Real McCoy Rum opens distribution in New Jersey, the fifth market to be added since the brand’s launch in January. Real McCoy Spirits, Corp. began its introduction with a 5-year-aged rum, followed by 3- and 12-year aged rums. In addition to New Jersey, all three expressions are available in Connecticut, Massachusetts, Florida and Rhode Island. The Real McCoy 3-year and 12-year aged rums (40% abv/80 proof) are available now in 750 milliliters for an SRP of $19.99 and $44.99, respectively. The 5-year-aged expression launched in January in a 750 milliliter format with an SRP of $28.99.