Raley’s to Expand Digital Services

Raley’s plans to add a new digital circular, as well as new mobile and social media solutions to its existing ecommerce offerings.

The West Sacramento, Calif.-based regional independent will deploy MyWebGrocer’s iPhone app, mobile site, and weekly circular widget for social media solutions, as well as MyWebGrocer’s online planning solutions, which are comprised of interactive weekly circulars, store locator, and shopping lists. In addition, Raley’s will expand digital advertising to their weekly circular, mobile, and widget content.

“Raley’s understands their customer’s needs have changed and they want round-the-clock online and mobile solutions,” said MyWebGrocer CEO Rich Tarrant. “We are expanding their digital platform to reach more customers.”

Colchester, Vt.-based MyWebGrocer works with more than 110 retailers nationally, representing more than 10,100 stores.