Quiznos Getting Inside Meijers in Michigan

Superstore chain Meijer has forged a relationship with Denver-based toasted sandwich chain Quiznos to bring the restaurants inside Meijer stores in Michigan.

“We are pleased to welcome Quiznos into our stores,” said Jennifer Bonney, Meijer real estate property manager. “We believe the strength of the Quiznos brand and menu will be a perfect fit to draw in additional breakfast, lunch and dinner customers for our stores, while offering our current customers another dining option.”

The relationship between Quiznos and Grand Rapids, Mich.-based Meijer is the most recent in a series of successful partnerships and store openings in Quiznos’ non-traditional development strategy.

“Meijer brings a history of insight and creativity into the Great Lakes region and the local grocery store customer,” said Shultz Hartgrove, Quiznos senior VP of convenience and non-traditional development. “Meijer saw an opportunity to better serve their loyal customer base by offering Quiznos as a dining option. This made Meijer the ideal choice to extend our non-traditional store offering and best meet regional needs. Quiznos and Meijer will benefit from the store becoming a one-stop shop for groceries, household goods and lunch.”

The first Quiznos restaurant of the partnership will be located in the Meijer store on Jackson Road in Ann Arbor, Mich., with an eye toward expansion into more supercenters.

The Meijer partnership demonstrates Quiznos’ continued commitment to partner with strong, regional retail operators for success in the non-traditional retail channel. Through its development initiative, Quiznos has opened more than 200 convenience store and non-traditional locations in 2011 and established partnerships with convenience industry leaders, including Hess, Mapco, Champlain Farms and others, with continued growth planned.