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Q: Which CPG Segment(s) Is Best At Nurturing New Product Development Today And How?

'It is in two areas: One is the era of convenience, easy-to-prepare foods. In our time-starved society the primary caregiver either a mom or dad or even a single person is looking for fast and healthy dinner-at-home alternatives. Here you see all the frozen food lines migrating to single-serve and family-portion steam solutions to overcome the "stigma" of frozen food. You also see more one-meal solutions with ready sauces, soups and packet offerings where you simply add a protein. Time-saving solutions that still feel like a home-cooked meal!

The second area is anti-aging in the HBA category. As the aging of America continues and the trend expands to both males and females, both are looking for youth in a bottle and a jar.'

— Terri Goldstein, Goldstein Group

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