Publix/IPC/Sargento Promo Awards $20,000 in Groceries

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Publix/IPC/Sargento Promo Awards $20,000 in Groceries

To help customers look up in a down economy, Publix has awarded the equivalent of more than $20,000 in its Win Free Groceries for a Year Sweepstakes, thanks to the Idaho Potato Commission (IPC) and Sargento.

“It is important to us to work with suppliers who not only deliver quality product, but who are community-minded,” said Kim Jaeger, Miami media and community relations manager for Lakeland, Fla.-based Publix. “Idaho Potatoes and Sargento Cheese are two examples, and by partnering with us, we gave away a year of free groceries to one lucky customer, a gift that couldn’t have come at a better time, considering the economy.”

Publix joined with the IPC and Sargento to reward valued customers with free groceries. The sweepstakes was promoted Jan. 8 through March 9 in the produce department of 1,001 Publix stores in Florida, Georgia, South Carolina, Alabama and Tennessee. Idaho potato and Sargento product displays drew in customers with colorful sweepstakes signage, contest registration forms and coupons for Sargento Potato Finishers, as well as the chance to win free groceries.

“The promotion was a huge success for the Idaho Potato Commission on every level," noted Seth Pemsler, VP retail/international for Eagle, Idaho-based IPC. "We received a record number of entries in comparison to similar sweepstakes we’ve sponsored in the past. Publix went above and beyond promoting this program to its customers, and most importantly for us, Idaho potato sales during the promotion period were up 17 percent.”

More than 30,000 customers registered online at or via mail for a chance to win over 100 prizes.