Publix Passes $2M for Spring Campaign
Publix Super Markets has raised more than $20 million for Children’s Miracle Network Hospitals, which raises funds for 170 children’s hospitals across North America, since partnering with the charity in 1992.
“We are pleased to support a charity that is supported by our customers and associates alike,” said Maria Brous, Publix director of media and community relations. “We are fortunate to work with Children’s Miracle Network Hospitals and its 19 affiliated hospitals throughout our operating areas to provide media care, research and community awareness of children’s health issues. Our collaboration is a true testament that communities working together can move the needle.”
The $20 million mark was reached during Publix’s annual spring campaign, in which customers were asked to donate by “purchasing” the charity’s paper Miracle Balloon icons for $1, $3 or $5, in exchange for up to $20 in coupons. The campaign raised $2,011,991 for 19 children’s hospitals in the communities where they operate. In addition, Publix participates in Produce for Kids, which raises additional funds for the 19 children’s hospitals.
“Upon entering a Publix store, you immediately notice the smiles on associates’ faces,” said John Lauck, president and CEO, Children’s Miracle Network Hospitals. “These same associates have put smiles on the faces of hospitalized children because of their ability to encourage customers to donate. We congratulate their accomplishment and are grateful for their dedication to children’s hospitals.”