Publix Opens 2nd GreenWise Market

Publix Super Markets Inc. yesterday opened its second Publix GreenWise Market, in Boca Raton, Fla., with offerings very much like the first GreenWise that opened in Palm Beach Gardens, Fla. in September 2007.

The new 37,819-square-foot store has an extensive selection of health-related, earth-friendly, all-natural, and organic products, augmented by top-selling conventional items, Publix said. In addition, the store will feature more than 3,500 feet of prepared foods.

Publix also said yesterday that the third Publix GreenWise Market is set to open in Tampa, at the northeast corner of Armenia & Azeele streets, in late 2008.

In the Boca Raton unit, the service meat department features 28 feet of fresh products, including more than 20 varieties of sausages made in-house, and ready-to-cook products. The assortment includes meat that was raised antibiotic-free, andor has no added hormones. A temperature- and humidity-controlled, dry-aged meat cabinet is available to customers to age meat.

Unique to the Boca Raton location is a grill that will offer product samples daily, the retailer said.

The seafood department offers wild and farmed-raised varieties of fresh fish, as well as an extensive variety of shellfish options, including lobsters. All seafood adheres to standards of no preservatives, no additives, and no antibiotics, Publix said. Sushi is available and made with organic brown rice.

The deli department includes a service counter with an exclusive line of Boar's Head meats and cheeses, as well as olives, antipastos, and hummus. The deli also offers more than 300 varieties of artisan cheeses.

 The bakery department, meanwhile, offers more than 300 items made from scratch, including more than 20 varieties of breads and rolls, pita chips, croutons, and bread crumbs.

The prepared foods department 3,500 feet of products under nine culinary venues: Chef's Selections, Custom Salads, Handcrafted Sandwiches, Mediterranean Oven, Pacific Wok, Soup Bar, The Carvery, The Grill, and Cafe.

Also featured at Publix GreenWise Market is curbside service; an event planning department; and a dining area near the front that is equipped with free Wi-Fi service.

The GreenWise format also offers an expanded produce department, with both organic and conventionally grown fruits and vegetables; a dedicated organic processing area; and a floral department with a cooler.

A body care section offers a wide selection of natural and conventional lines of products.

The grocer said the Publix GreenWise Market is certified by Quality Certification Services (QCS). To reduce the store's ozone depleting substances, the store uses environmentally-friendly secondary coolant systems and refrigerants. LED lighting is used in refrigerated cases, coolers, and freezers.

The roof is covered with a solar panel system designed to absorb heat and cut down on the store's energy use. A 42-inch flat screen monitor displays how much energy the solar panel is producing at any given time, in full view of customers.

Publix said it used renewable resources whenever possible in the new store's construction, including bamboo and reclaimed and recycled metal in the decor and sales fixtures.