Publix to Open Hybrid Organic Store

Lakeland, Fla.-based Publix Super Markets plans to open a hybrid-organic supermarket concept in Naples, Fla., according to Slated to open in the second half of 2010, the new concept will be a combination of a GreenWise Market store and a standard-format store. GreenWise Markets, which Publix currently operates three of in Boca Raton, Tampa and Palm Beach Gardens, Fla., focus on organic and natural foods. The new hybrid store will take departments that were developed for GreenWise Market and implement them in a more conventional setting under the Publix banner, reported.
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