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Publix Gets the Exclusive on New Ultimate Sports/Miami HEAT Comic Books

LAKELAND, Fla. -- Publix Supermarkets in South Florida here will exclusively carry a three-part series of collectible Comic Books sponsored by Gatorade and created in a partnership between Ultimate Sports Entertainment, Inc. and the NBA's Miami HEAT team.

The first issue of the Miami HEAT promotional comic book series will be available for sale exclusively at 203 Publix Supermarkets in Miami and throughout South Florida, with an initial purchase beginning today, and running while supplies last.

The second issue of the continuing series will be available in April, with the third issue coming out in May. For the first time ever, Ultimate Sports' comic books will be available in both English and Spanish.

The action-adventure comic book's first issue is entitled "The Reverse HEAT," and features Miami HEAT All-Stars Shaquille O'Neal and Dwyane Wade, along with their teammates Eddie Jones, Udonis Haslem, Damon Jones, Michael Doleac, Team President Pat Riley, and Head Coach Stan Van Gundy. The HEAT must utilize a special sphere in order to access their super powers when they battle the Shadow Demon Farkas and his mutant henchmen. The villain Farkas has created evil twins of the HEAT players, The Reverse HEAT, so our HEAT heroes must use teamwork, along with their special powers, in order to save the day.
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