Publix Expands DVD Rental Kiosk Deployment

Regional independent Publix Super Markets said yesterday it would complete the installation of its DVD-rental kiosks in most of its Florida-area stores by Nov. 1, and has installing the system in its other markets, including Atlanta; Birmingham, Ala.; Savannah, Ga.; Greenville, S.C.; and Charleston, S.C.

The Blockbuster-branded kiosks are supplied by Duluth, Ga.-based NCR, which acquired TNR Entertainment in April 2009. The kiosks hold more than 800 DVDs, which shoppers can rent with a credit card for $1 per day.

“At Publix, we strive to continuously offer our customers value and service,” said Maria Brous, director of media and community relations for Lakeland, Fla.-based Publix. “By partnering with NCR, we are offering our customers the convenience of DVD rentals as part of their traditional shopping experience. The initial feedback we have received from our customers is that they enjoy the wide selection of movies, ease of the transaction and the time-saving aspect of one-stop shopping. DVD movie rentals at Publix are just another way we meet the changing needs of our customers.”

NCR plans to invest as much as $60 million in 2009 to build out its DVD-rental kiosk operations, and expects to deploy more than 2,500 kiosks in 2009, for a total of 10,000 kiosks by mid-year 2010.
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