Publix Expands Data Warehouse to Enhance Business Intelligence Capabilities

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Publix Expands Data Warehouse to Enhance Business Intelligence Capabilities

04/19/2009
Publix Super Markets Inc., Lakeland, Fla., expanded its Teradata Active Enterprise Data Warehouse to accommodate growth and more complex analytics.

“Retailers must rapidly analyze and interpret sales trends, optimize supply and demand chains, and make informed buying decisions to remain competitive,” said Ed Dupee, VP of retail solutions for Teradata. “Teradata retail industry solutions offer fast access to detailed intelligence, integrate easily into existing environments and allow use of third-party applications, or applications developed in-house. The higher performance of the newly expanded platform will accelerate insight to business users.”

The upgrade moves the data warehouse functionality beyond traditional strategic analysis and into tactical operational intelligence for smarter, faster decisions. It includes the Teradata Active Enterprise Data Warehouse platform, database software, and services. The new expansion nodes co-exist with the previous generation Teradata platform used by Publix, protecting the company’s original technology investment. The system supports Teradata data-mining software which enables Publix to gain more complete insight into operational detail.