To Protect and Soothe

Zinc-Oxyde Plus Ointment from Wantagh, N.Y.-based First Aid Research Corp. is the only national brand of zinc oxide marketed for adult incontinence rash treatment, thereby opening up a whole new subcategory in first aid. Ingredients in the easy-to-apply, fragrance-free product include menthol and calamine to provide immediate relief from itching and burning, vitamins A and D and aloe vera to promote healing, and zinc oxide to erect a moisture barrier preventing further irritation, Zinc-Oxyde Plus Ointment can also be used to treat minor burns, scrapes, chafing, fecal or vaginal fistulas, wound drainage, poison ivy, poison oak, and poison sumac. A 2-ounce package retails for a suggested $6.99. For more information, visit www.firstaidresearch.com.