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Progressive Grocer Webcast: How to Boost Shopper Loyalty with Cause Marketing


The latest installment in Progressive Grocer's webcast series, "How to Boost Shopper Loyalty with Cause Marketing," is slated for Wednesday, Oct. 22 at 2 p.m. ET.

Sponsored by The Milk Processor Education Program (MilkPEP) and moderated by Progressive Grocer Chief Editor Jim Dudlicek, this webcast will investigate ways in which grocers can boost consumer engagement through philanthropic involvement.

Those interested in participating can register here.

The following is a brief synopsis:

Grocery retailers find success when they are able to connect with shoppers in a way that strengthens loyalty and keeps them coming back. No matter the measure, shoppers can feel like they are a part of something greater when they participate in a good cause and retail is an ideal place to activate that philanthropic involvement. As an example, MilkPEP will share information on its innovative national feeding program, The Great American Milk Drive.

This program can not only help fill a nutrient gap for hungry families across America, but it can also make a difference at retail. From custom retailer programs, to driving shoppers to the dairy case, there are many ways retailers can bring the program to life for the greater good.

Retailers who participate in this webinar will:

  • Learn how they can get involved in highly scalable and customizable opportunities through retail activation
  • Hear examples of engagement tactics including check-out programs, in-store POS, on-site donation events and partnering with milk companies for retail match efforts
  • Discover how they can take part in the Great American Milk Drive and make a real impact on their local communities


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