Product of the Year USA Accepting Entries for 2010 Awards

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Product of the Year USA Accepting Entries for 2010 Awards

Consumer packaged goods are invited to submit entries for the 2010 Product of the Year (POY) USA awards. As the United States’ largest consumer survey on product innovation, POY teams with global research company TNS to survey 100,000 American shoppers, who ultimately choose the winners in each category. The 2010 competition will be the second annual POY event.

“The Product of the Year seal is a valuable shortcut for shoppers in search of the best products on today’s supermarket shelves,” said POY managing director Colleen Kelly. “It not only saves consumers precious time and money at the store, but also helps companies and their products truly stand out for innovation and value.”

In a recent monthly Omnibus Express survey, TNS found that the Product of the Year logo on a package is 25 percent more effective at generating purchase interest from shoppers than the word “New!”

“Our research has found that the current economic uncertainty has people looking for products with better value and some level of consumer feedback and endorsement,” noted TNS senior manager Shannon Hazlett. “Product of the Year pinpoints those particular products that resonate with 100,000 like-minded shoppers from across the country.”

Last year’s 16 winners are now enjoying highre sales and media exposure as they incorporate POY into marketing efforts, in-store promotions and advertising.

“With 45,000 products crowding our supermarket shelves, the average American shopper is looking for products that they can trust and have the recommendation of other shoppers -- the POY logo is a safety net,” said Supermarket Guru and Progressive Grocer columnist Phil Lempert. “Product of the Year is the ultimate distinction for the world of consumer packaged goods.”

Internationally, the Product of the Year logo has led to average sales increases of 10 percent to 15 percent for winning products.

Americans will once again vote on a new generation of product winners, which will be revealed in January 2010. All CPG company entries received by June 12, 2009 will get a special registration discount. The final deadline to submit entries is July 31, 2009. To enter a product and for more information, visit

POY is the only consumer product award that rewards innovation and is voted on by real consumers. Established 22 years ago in France, POY currently operates in 28 countries. Now in 28 countries globally, POY made its debut in the United States, India and South Africa in 2008, and is debuting this year in Canada, Australia and Japan.