Produce Performance Positive in Q3: United Fresh Report

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Produce Performance Positive in Q3: United Fresh Report


Weekly dollar sales and per store volume of fresh and fresh-cut produce has gained over the third quarter of 2010 vs. the same period in 2009, while the average price of produce at supermarkets in the third quarter also increased, according to the latest edition of FreshFacts on Retail, the quarterly retail research report of the United Fresh Produce Association Foundation.

Consumers showed with their pocketbooks that the quality and nutrition of fresh produce was still a high priority in the third quarter, according to the report, which further found that while higher prices were discernable in some categories, consumers purchased more produce, resulting in sales gains for a majority of the top 10 produce categories as well as organic and value?added produce.

Produced in partnership with the Perishables Group and sponsored by Del Monte Fresh Produce, FreshFacts on Retail measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories.

Other highlights of the most recent quarterly report include:

  • A 3.1 percent increase in weekly dollar sales of vegetables, and 2.2 percent for fruits
  • Seven out of the top 10 fruits and top 10 vegetables grew in dollar sales compared to 2009
  • Dollar growth in the top 10 vegetable categories was primarily driven by onions, which saw a 26.1 percent increase in dollar sales
  • Gains in both dollars and volume for value?added fruits and vegetables
  • Sales of produce items sold in the deli increased through a 7.9 percent sales gain in deli salad bars and 4.7 percent in deli potato side dishes

This edition’s Quarterly Spotlight also features a look at private label products and their effect on overall produce sales. Sales of private label produc have grown steadily from 6.8 percent in 2005 to 10.1 percent in 2009, and most recent figures attribute $2.8 billion in annual sales to the private label industry.

Growth in the private label produce category, so says the report, can be attributed primarily to vegetables, which accounted for 89.3 percent of all private label produce sales.

The complete FreshFacts on Retail report can be downloaded free of charge to all United Fresh members ($50 for non-members). For more information about how to obtain the report, please contact Julie Jacocks, United Fresh education manager, at 202-303-3400 ext. 405 or [email protected]. For questions about specific data contained in the report, please contact Kelli Beckel at the Perishables Group at 773-929-7013.