Produce For Kids’ Fall Campaigns Break Donation Record

Produce for Kids (PFK) posted record-breaking results for its Fall 2011 campaign benefitting both PBS Kids and “Let’s Move Salad Bars to Schools,” with a combined total amount of over $202,000.

Last fall, when shoppers purchased sponsored fruits and vegetables in participating grocery stores, donations were made to support programming focused on healthy eating on PBS Kids and also raised funds to provide schools with salad bars.

Publix Super Markets, along with ten fruit and vegetable partners, supported the “Healthy Schools, Healthy Minds” campaign to raise over $115,000 to provide salad bars to 38 schools in Publix communities through the “Let’s Move Salad Bars to Schools” initiative in partnership with United Fresh.

The “Eat Smart for a Great Start” campaign raised over $86,000 for PBS Kids and included five food retailer partners, along with more than 23 fruit and vegetable suppliers, including: Ahold’s Carlisle, Pa.-based Giant/Martin’s Food Stores, Giant Food (Landover, Md.) and Stop & Shop divisions; United Supermarkets and Meijer, Inc.

“In partnership with our retailers and produce sponsors, we were able to raise money for two very worthy children’s causes,” said Kim Avola, VP for the Orlando, Fla.-based PFK.

Produce for Kids has a big year of activities in store for 2012 and is gearing up for new marketing initiatives and the largest spring campaign to date.