Produce Group Unveils New Resources for Retail Dietitians, Consumers

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Produce Group Unveils New Resources for Retail Dietitians, Consumers

By Diane Quagliani - 03/31/2016

Produce for Kids, a cause marketing company that helps families eat healthier, recently unveiled several new resources including a retail dietitian (RD) kit and a cookbook featuring dietitian-approved recipes.

The “We Heart RDs” program is designed to provide retail dietitians the support materials they need to guide shoppers to make healthier decisions in-store. Components of the “We Heart RDs” kit include a counter card identifying in-season produce, seasonal recipes, healthy eater stickers for kids and more. The components will switch out with each mailing based on seasonality. Retail dietitians can sign up for the free kit at where there are additional downloadable materials.

"The Healthy Family Classics: 50 Registered Dietitian-Approved Recipes from Our Kitchen to Yours" cookbook was conceived as a one-stop shop for families with produce-packed, RD-approved breakfast, snack, lunch, dinner and dessert recipes, along with ideas to get kids in the kitchen, a calendar of what’s in season, and tips on prepping and storing produce. Recipes were created by the Produce for Kids team of moms, food bloggers and registered dietitians, and have been tested with their own families.

Several food bloggers are featured in the book and will join forces with Produce for Kids in digitally promoting the book for the launch and throughout the year. "Healthy Family Classics" is currently for sale on and 100 percent of the proceeds go to help end child hunger in the U.S. through children’s programs at Feeding America, adding to the already $5.7 million raised for children’s charities since 2002.

In the digital space, Produce for Kids is featuring a Fresh Pick of the Week each week in 2016. Focusing on one item will allow a full week to educate consumers with selection, prep and storage tips, nutrition benefits and recipes. The new Ask the Expert Facebook event, where anyone on Facebook can ask questions live, will happen bi-monthly on the Produce for Kids Facebook page and feature a different topic and expert each time.

Finally, Produce for Kids plans to expand current in-store flagship programs with a pilot digital coupon campaign and expand the Power Your Lunchbox Pledge to occur at both the back-to-school timeframe and when kids are returning to school in January after their holiday break.

For more information, visit

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