Power is Knowledge

Duracell Ultra Advanced with POWERCHECK, due in stores next month, enables users to know how much power is left in their batteries. A gauge located on the battery to help consumers evaluate battery readiness, manage power for efficient usage and, if needed, transfer usage to lower-drain devices, for full battery use before discarding, the POWERCHECK feature is activated by pressing two white dots on the cell. Suitable for a wide range of devices, including flashlights, smoke detectors, baby monitors and radios, Ultra Advanced with POWERCHECK lasts up to 30 percent longer in toys than the previous Ultra Digital — the biggest category for battery usage and a key “torture test” for batteries, according to Duracell, a brand of Cincinnati-based Procter & Gamble. Six AA or AAA cells retail for a suggested $8.99. For more information, visit www.duracell.com/smartpower.