Pork Board Taps "Too Hot Tamales" to Headline Campaign

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Pork Board Taps "Too Hot Tamales" to Headline Campaign

DES MOINES, Iowa -- As another school year begins, the National Pork Board (NPB) here invites parents to grab the kids and gather around the dinner table in honor of the 12th annual National Eat Dinner Together Week (Sept. 16-22, 2007).

During this special week and throughout the year, NPB will endeavor to help America's families ditch the drive-through and fix family-friendly dinners without stressing-out, breaking a sweat or spending hours in the kitchen.

To facilitate that mission, the Pork Board enlisted the "Too Hot Tamales," Mary Sue Milliken (a busy mom herself) and Susan Feniger, celebrity chefs and owners of Border Grill Santa Monica, Border Grill Las Vegas and Ciudad in Los Angeles, to provide their expertise on solving the dinnertime dilemma with weeknight pork recipes that are simple, require few ingredients and are sure to satisfy even the pickiest of palates.

Milliken and Feniger created two simple recipes -- Plum Pepper Pork and Curried Pork and Apple Salad -- to help get families cooking. In addition, the pair is also sharing their tasty meals-in-minutes cooking in a special way with one lucky pork lover. Beginning Sept. 16 through Oct. 13, home cooks can visit TogetherForDinner.com to enter or mail in their family's favorite, yet demanding pork recipe, along with a short description of why they should be chosen for a "recipe makeover."

One grand prize winner will have their demanding dish simplified by the "Too Hot Tamales," and also will receive a $1,500 gift certificate for Dream Dinners (meal assembly franchise), $1,000 gift certificate for family cooking classes, along with pork certificates, personalized aprons and chef hats for the entire family. The grand prize winner's original recipe and makeover recipe will be featured on TogetherForDinner.com. Two runners-up also will be selected to receive great pork prizes.