PMA Webinar to Explore Marketing Opportunities Presented by Dietary Guidelines
NEWARK, Del. -- The Produce Marketing Association will offer a Webinar to instruct help retailers and allied trading partners on how to capitalize on the 2005 Dietary Guidelines for Americans released earlier this year by the U.S Department of Agriculture.
The Webinar, planned for June 28, will feature experts discussing how to incorporate the guidelines into their marketing programs. The updated dietary guidelines strongly emphasize that consumers increase their daily intake of fruits and vegetables.
"The Dietary Guidelines present a tremendous opportunity for our industry to reach out to consumers and help them make more healthful decisions on the foods they eat each day," said PMA president Bryan Silbermann. "The taste, nutrition, and convenience of our products make them the power players in the fight against obesity, and it's up to us to get the word out and make these guidelines a reality in the American diet."
Speaking during the Webinar are: Steve Christensen, USDA deputy administrator for Special Nutrition Programs, Food and Nutrition; Elizabeth Pivonka, president of the Produce for Better Health Foundation; and Mary Christ-Erwin, Porter-Novelli Public Relations.
In addition to moderating the Webinar, Silbermann will share how PMA will actively promote taste and convenience messages related to the guidelines. The event will conclude with a question-and-answer session that will address industry challenges in marketing the guidelines. Registration fees for this event are $199 for PMA members and $398 non-members. To register or to receive more details, visit the PMA Web site at http://www.pma.com/Webinar/DietaryGuidelines.
The Webinar, planned for June 28, will feature experts discussing how to incorporate the guidelines into their marketing programs. The updated dietary guidelines strongly emphasize that consumers increase their daily intake of fruits and vegetables.
"The Dietary Guidelines present a tremendous opportunity for our industry to reach out to consumers and help them make more healthful decisions on the foods they eat each day," said PMA president Bryan Silbermann. "The taste, nutrition, and convenience of our products make them the power players in the fight against obesity, and it's up to us to get the word out and make these guidelines a reality in the American diet."
Speaking during the Webinar are: Steve Christensen, USDA deputy administrator for Special Nutrition Programs, Food and Nutrition; Elizabeth Pivonka, president of the Produce for Better Health Foundation; and Mary Christ-Erwin, Porter-Novelli Public Relations.
In addition to moderating the Webinar, Silbermann will share how PMA will actively promote taste and convenience messages related to the guidelines. The event will conclude with a question-and-answer session that will address industry challenges in marketing the guidelines. Registration fees for this event are $199 for PMA members and $398 non-members. To register or to receive more details, visit the PMA Web site at http://www.pma.com/Webinar/DietaryGuidelines.