Planters Brand Receives AHA Approval
In support of February’s National Heart Health Month, the Planters brand has unveiled that its Planters Lightly Salted Dry Roasted Peanuts and Planters Unsalted Dry Roasted Peanuts products are now certified with the American Heart Association’s (AHA) Heart-Check Mark. The certification identifies heart healthy foods.
"For years, Planters fans have enjoyed our peanuts for their delicious taste," said Peter Cotter, senior brand manager for Planters, a division of Northfield, Ill-based Kraft Foods Group. "While many of our Planters Dry Roasted Peanuts have always been heart healthy, we are now recognized by a respected and well-known authority committed to heart health."
To help spread the word about the health benefits of peanuts, Planters has teamed up with Harley Pasternak, celebrity fitness and nutrition expert. "When I'm training my clients, I always make sure they are making healthy choices in all aspects of their lives, particularly in their diets," Pasternak said. "Partnering with Planters was a natural decision since I encourage my clients to eat heart healthy foods."
Additionally, Planters is offering Valentine’s Day video e-cards through Feb. 28 via the “Keep That Heart Pumping” Facebook application. Fans can choose from three personalized e-cards starring Mr. Peanut to send to their friends. Consumers that view or share an e-card will also receive a coupon for Planters peanuts.