Pizza Franchises Are Booming: Report

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Pizza Franchises Are Booming: Report


In its latest examination of the pizza franchise industry, Franchise Direct’s 2011 Pizza Franchise Report reveals that the pizza franchise industry continues to boom.

While the majority of pizzerias in America are independently owned and operated and despite its humble roots as an Italian street food, pizza can now be found in major cities in almost every country in the world. This transformation took place rapidly over the last 30 years thanks mostly to pizza franchises.

While many folks are readily familiar with the history of success of the big four pizza franchises -- Domino's, Pizza Hut, Little Caesar's and Papa John's -- the new Franchise Direct report explains new directions for the industry.

Many factors underlie the current boom in pizza franchising, but it is clear, as the report states, that social media has played a major role in making pizza franchises relevant again. The renaissance of Domino's is a social media success story built on open transparency and online innovation. New apps, coupon giveaways and savvy use of websites like Twitter, Facebook and Foursquare have provided pizza franchises with a bold new avenue to attract new customers. Pizza franchises have also introduced expanded menus to capitalize on America's interest in healthier foods.

Most importantly for entrepreneurs, the report, which was based on the analysis of 20 Franchise Disclosure Documents (FDD), outlines exactly how to open a pizza franchise, including taking prospective franchisees through the demands of opening and running a pizza franchise, as well as serving as a resource for anyone searching for the ideal pizza franchise for 2011.

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