Pink Ribbon Produce Expands for Breast Cancer Awareness Month
Pink Ribbon Produce, a retail program committed to beating breast cancer, returns this October to more than 500 Southeast Harris Teeter, Midwest Meijer and Northeast Price Chopper stores. The educational fundraising program, managed by global agency AugustineIdeas, pairs the three supermarket chains with produce suppliers to raise money for local Susan G. Komen for the Cure affiliates. Stores will direct shoppers to the participating produce suppliers via the Pink Ribbon Produce icon on posters and point-of-sale signs.
“Pink Ribbon Produce brings together grocery retailers, produce partners and consumers to support a cause that directly impacts thousands within our communities,” said Debbie Augustine, CEO of Roseville, Calif.-based AugustineIdeas. “Breast cancer has touched many of our friends and families. This program helps fund research for a cure, educates women on the importance of early detection and provides grants for those without insurance who need to get screened.”
Through a range of fundraising activities, including Pink Ribbon Produce and the Susan G. Komen Race for the Cure series, the organization has invested more than $1.9 billion in research and lifesaving community programs.
Among the produce partners supporting this year’s Pink Ribbon campaign are Alpine Fresh, Apio, Beachside Produce, the Chilean Avocado Importer’s Association, Calavo, Chiquita, Country Fresh, Custom Pak, Del Monte Fresh Produce, Dole, Earthbound Farm, Fowler Packing, Highline Mushrooms, Mastronardi, Mission Produce, Nature’s Way, NatureSweet, New Star, Paramount Citrus, POM Wonderful, Santa Cruz Berry, Santa Sweets, Seald Sweet, Southern Specialties, Sunlight and Westmoreland
For more information, visit www.pink-ribbon-produce.com.