Pick These Peppers
Sun World International, LLC is expanding the company’s line of branded produce offerings with the reintroduction of Le Rouge Royale sweet red peppers and Le Jaune Royale, their yellow pepper counterparts, just in time for the California pepper season. “The name Le Rouge Royale still resonates with the trade today. We’re hoping to build on that lasting brand impression and drive it to the consumer level with a refreshed logo, newly branded packaging and support of retailers’ merchandising programs,” said Gordon Robertson, VP, Sales and Marketing for Bakersfield, Calif.-based Sun World. New packaging includes a 6-count Le Rouge Royale sweet red peppers bag featuring the new logo, graphics and recipes, along with the nutritional benefits of the peppers. Offerings also include branded 25-pound and 15-pound cartons. For more information, visit www.sun-world.com.