PG Webcast: Leveraging Packaging to Differentiate and Better Serve Shoppers

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PG Webcast: Leveraging Packaging to Differentiate and Better Serve Shoppers


With an estimated 50 percent to 70 percent of purchasing decisions made at the store shelf, each product only has a few seconds to shine. Because of this, packaging of consumer goods can be a key factor in a shopper’s decision to add it to his or her basket. And with private label brands playing an increasingly significant role in grocers’ assortments, packaging of these products is becoming a key contributor to successful merchandising. In this interactive webcast, sponsor Sealed Air’s Cryovac Food Packaging will join forces with Daymon Worldwide to discuss the top ways packaging can be used to differentiate a grocer’s products and to better meet shoppers’ needs.

Among topics to be discussed:

  • How private brands are defining their role in the marketplace
  • Using private label design to catch consumers' attention
  • Packaging media's influence on sales
  • How packaging differentiation intersects private-label strategy
  • Three prominent points of packaging differentiation
  • How packaging prolongs freshness, drives convenience


Jim Mize, Vice President, Global New Opportunities, Cryovac Food Packaging

Jim Mize has been in marketing roles with Sealed Air’s Cryovac brand for 30 years. His main areas of focus have been marketing research, new business development and strategic planning. Mize is currently leading global initiatives in the role of vice president, global new opportunities in the Cryovac Food Packaging business unit. He works with marketing counterparts globally to bring new food packaging solutions to customers, retailers and consumers around the world. Additionally, he is the executive vice chairperson of the Flexible Packaging Association.

Patricia Howe, Director, Account Management and Strategy Design, Daymon Design

Patti started her career at Daymon Design in mid 2009 initially working across several retail partnerships, both domestic and global including Whole Food Market, Roundy’s, Save Mart, Price Chopper and Makro, as well as heading the new business efforts. She now oversees all clients partnerships. Patti brings to her position 25 years of consumer package goods marketing with some of the world’s top advertising agencies, including Saatchi and Saatchi, Foote, Cone and Belding and Grey Advertising. She is a winner of both a Gold and Grand Effie award (marketing award for new product development). Many of her past clients reside on the Fortune 100 list including P&G, Nabsico Foods, Colgate Palmolive and Kraft Foods, across a variety of categories.


Joseph Tarnowski, Director of Integrated Media/Technology, Editor, Progressive Grocer

Joe Tarnowski is director of integrated media and technology editor with Progressive Grocer magazine and manager of the Independent Grocer Network.


Event Date: 06/21/2011 02:00 PM Eastern Daylight Time

To register for this webcast, click the link below: