PG Webcast Evaluates Top Meat Case Trends

Retailers seeking to learn more about the latest trends and merchandising implications for supermarkets’ all-important fresh meat departments will want to tune in for a free informative, interactive webcast that will bring to life the latest findings of 2010’s National Meat Case Study on Nov. 9 at 2 p.m.

While supermarkets remain consumers’ primary preferred destination for fresh meat purchases, insights revealed in the 2010 National Meat Case Study find significant changes unfolding in the retail meat case that require retailers to sharpen their strategies to maximize future opportunities for growth.

Based on extensive audits conducted in 124 supermarkets and nine club stores in 51 metro markets across 31 states, the webcast will take a closer look at a number of critical meat merchandising issues, such as:

• Branding
• Store brands’ increasingly important role
• Consumer communication/information
• Case-ready penetration
• Natural claims
• Zero stock analysis

Be sure to register today for the free event by visiting www.progressivegrocer.com/page-webcasts-34.html.