PG Relaunches GM/HBW Segment Coverage
Starting with the August 2011 issue, Progressive Grocer will relaunch its monthly nonfoods coverage. Every issue will feature a wide array of information on general merchandise and health, beauty and wellness (HBW).
This move comes as a response to the slow, steady migration of these category sales from grocery to the mass and drug retailing channels, and the fact that grocers haven’t made a commitment to merchandising these products, despite the advantages that grocery retailers have over their mass and drug competitors.
For that reason, PG is making a significant commitment to help educate grocers on the issues and opportunities associated with general merchandise and HBW. The publication’s goal is to provide strategic and insightful information — ideas on how supermarkets can “recapture” lost sales and profits in this area.
Through this enhanced editorial coverage, PG will help grocers focus on the potential of these products for their stores. At the same time, suppliers will be provided an unmatched opportunity to advertise their products and services to grocery retailers. Beginning with a monthly print editorial product, PG will expand this program to encompass industry-wide roundtables, a GM/HBW e-newsletter, and webinars on the category.
For more information, contact Stagnito Media VP/Group Publisher Steven Lichtenstein at 201-855-7629 (office) or 201-370-9599 (cell), or [email protected]