P&G, Kroger End E-Coupon Program

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P&G, Kroger End E-Coupon Program

The Kroger Co. and Procter & Gamble are ending the online coupon program launched two years ago by the two Cincinnati-based companies.

According to published reports, P&G e-mailed its “eSaver” program members this week to inform them that they won’t be able to download paperless coupons for its products to their Kroger loyalty cards after Dec. 31.

A Kroger spokeswoman said the company would continue to offer coupons from a variety of partners for its customers. Shoppers can still use traditional paper coupons for P&G products at Kroger’s stores.

Kroger has been piloting unique loyalty programs of late, most recently an initiative tied to pay-as-you-go wireless phones it sells. As part of the enrollment process, subscribers are also offered the ability to register for Kroger’s loyalty program, which enables them to earn free minutes on their wireless phones by inputting their Shopper’s Card or Reward Card details.

Each time subscribers spend $100 in qualifying purchases at a Kroger store, they’ll receive 20 free minutes of airtime on their i-wireless phones. To take advantage of the promotion post-activation, subscribers can go into a dynamic self-care menu on their phones to enroll in the program. (For the full story, click here.)