Petaluma Poultry Adopts HarvestMark Traceability Solution

Organic chicken producer Petaluma Poultry has adopted YottaMark’s HarvestMark food traceability solution that empowers consumers to use their smartphones to trace the origins of the food they are purchasing.

Consumers simply download the free HarvestMark app, available for the iPhone and Android, to instantly “Trace Our Tracks” and know where Petaluma’s chicken came from. Petaluma Poultry’s Rosie Organic Free Range Chicken will be the first of the company’s lines to embrace this unprecedented level of food sourcing transparency.

By scanning the unique HarvestMark QR code on the product’s label, shoppers can learn background about how, when and where their food was grown. At, shoppers can even browse photos of the ranch where their chicken was raised. Food safety status and recipes are also available within the HarvestMark system.

“Consumers are becoming increasingly interested in the origins of the food they buy,” said Mike Leventini, president of Petaluma Poultry, a division of Coleman Natural Foods. “We are proud to be the first national organic poultry company to work with HarvestMark to empower shoppers with this new level of traceability and transparency.”

"Companies that are transparent about their product's history help demystify the farm-to-fork process and build trust with shoppers," said J. Scott Carr, president and CEO of YottaMark. "We are proud to partner with Petaluma Poultry to offer customers the opportunity to connect directly with the people who produce their chicken.”

Rosie Organic Chicken featuring HarvestMark codes will be available this spring at select natural food stores and mainstream markets in California, Arizona, New Mexico, Colorado and Nevada.

Billing its operations as being very similar to when it began as a small farm and processing company, Petaluma Poultry has embraced a robust commitment to food safety and animal husbandry for the past four decades. Its chicken is 100 percent vegetarian fed, humanely raised and free of antibiotics, added hormones, preservatives, artificial flavorings or colors. Petaluma Poultry brought the first certified Organic chicken to the U.S. market – Rosie Organic Chicken –and created the first USDA-approved free range chicken program branded as Rocky The Range chicken.

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